In the busy salon world, the secret key to retaining clients for a long term is loyalty programs. Displaying unique benefits and customized experiences while having a customer recognized and appreciated develop a tight tie between customers and their favorite brands. As more than just a place to crash, they serve as a source of interaction and conversation, where salon customers will never forget a personalized experience.
In this article, we will discover how will a salon loyalty program work for your business, types of salon loyalty programs that should be considered, why a salon loyalty program app can make everything easy ands seamless, a success story of a successfully implemented salon loyalty program that is trending, and of course how you can implement one for your own hairdressing business.
How Will a Salon Loyalty Program Work for Your Business
Research proves that customer retention is an important prerequisite in the salon industry. Well designed loyalty programs that create customer satisfaction raise revenue and make your business stand in the market.
Customer loyalty always remains one of the most important things for salon owners. Here some of the key requisites are discussed which always make the loyalty program for the salon work.
These loyalty schemes are gaining worldwide popularity at a high speed rate with their projected value into the year 2022 to be at $5.6 billion. This will be an increase of 23% from the previous year. As mentioned this figure may go up to four folds by the year 2029 to be worth over $24 billion.
Research conducted by credible sources such as Forbes and Blo Blow has looked at the value of a good customer relationship and how this contributes to the salon industry.
Types of Salon Loyalty Program
Each salon owner or manager who cares about their long term prosperity should not ignore designing a loyalty program. Whatever a hair salon nail salon or spa is customized, these loyalty programs create involvement and enhance customers satisfaction.
Salon loyalty programs can be in different forms and they all have their specific features and levels of achievement.
Some common variants include:
Manual Punch Card: Customers earn stamps or punches for each stop at the salon which they can redeem for free services or discounts after a set number of visits. This old fashioned approach allows customers to become familiar and creates a loyal customer base
Scannable Membership Cards: By introducing barcodes or QR codes customers just have to scan their cards before checkout which will serve to record their purchases and to collect their loyalty points. This streamlined approach provide a smooth platform where the customers can have instant and simple dealing.
Digital Stamp Card: In the digital age, salon clients can follow their loyalty progress and redeem rewards through smartphone interfaces. Talking of the digital stamp cards unlike the traditional paper they are convenient and eco friendly.
Loyalty Points: Every time a consumer pays a visit to the salon he or she is credited with loyalty points that can be converted into other deals or discounts. By providing the loyalty that is flexible, this program allows customers greater the opportunity to advance tiers by spending positions of a higher level leading to increased engagement and retention.
VIP Program/Membership: Dedicated VIP programs are designed for VIP salon customers with benefits like early access to new services and for example special events or individual experience.
Why a Salon Loyalty Program App Can Make Everything Easy and Seamless
Loyalty program apps are now an essential digital marketing tool that offers connection and convenience. This could be made way more comfortable for themselves by sending out personalized offers online and allowing appointment making features right there. In fact the relationship between the salon and its clients can be hardwired.
After a deep research on how a salon loyalty program app should help both hairdresser business owners and their customers, our team outlines the following must-have vital elements that should be available in any salon loyalty program app, such as:
User friendly interface: One of the benefits of an accountability app is that it should be effortless for the clients and salon staff to use on a day-to-day basis.
Personalized rewards: The app will have to be competent in providing personalized prizes and relying on bar patrons likes or dislikes to determine compensation for each plan.
Client profiles: Salon customers and clients should be able to register their email address easily in order to get access into the app to seamlessly access their service history, preferences, and of course, their own progress in the loyalty program.
Integrated management software: The integration of the program with salon management software is an essential factor as it provides seamless operation, synchronization and a smooth flow of activities between the loyalty programs and other salon operations.
Feedback system: The users can provide feedback and leave reviews on the app which will help the salon to enhance its services performance regularly.
Social media integration: The app should facilitate the clients practice of sharing their in salon stories on social media networks hence, in turn the salon gains exposure to a new market.
Success Story of a Successfully Implemented Salon Loyalty Program
The executive case in practice of salon loyalty programs, Blo Blow have found it effective and it enables the business not only to link up with clients but also in building client loyalty.
For every visit to the salon, the customer can be awarded points in getting complimentary services or discounts. This contributes to inducing the clients confidence in you as a service and at the same time, creates a certain sense of exclusivity wanting to come back again.
How You Can Also Implement Salon Loyalty Program For Your Own Hairdressing Business
After having a good understanding of various aspects of salon loyalty program, it is crucial to start implementing one for your own salon business. Creation of a salon loyalty program for your business can go ahead the following way:
Set Objectives and Goals: Due to the fact that a loyalty program is built for achieving pre-set goals, determine what you want to achieve. It could be having as many experiences as generating more sales volume for example, or boost your customer loyalty or even increasing the general retention rate once you are able to bed down the right goals.
Choose the right type of program: A well-designed reward program, targeting purpose for your salon and clients, taking care about simplicity, cost effectiveness and visual aspect that your customer`s segment will like is what is necessary to achieve.
Set your Salon Loyalty Program App: A crucial step is when you need to choose, and setup a salon loyalty program app that not only suits your business, but also an app that is secure, reliable and mobile friendly. Contact us now to discover how our loyalty program app can skyrocket your business to the next level. Make sure to miss no opportunities and explore this option today
Promote across the Number of Communication Channels: Actually, the key to success in many cases will turn to the number of channels of communication in marketing your loyalty program not only with the existing customers but also to the new marketplace. Social media emails, intra-store posters, and referral program may really work when it is time discovery and attracting people for the first time.
Monitor Performance and Adapt as Needed: Implement the practice to continually assess the efficiency of loyalty engineering.
Key KPIs to measure are among others: customer engagement, frequency, amount of the coupons redeemed and the marketing goals. EDL ( Evaluation Data Logging) steps have to serve as support basis of finishing and reaching initiatives. To achieve that, it is essential to define your intention first.
Conclusion
Finally, consider the use of a salon loyalty program which will enable you to grow stronger ties with your clients, to increase the number of your returning customers and in the final analysis to attain higher degree of success in the highly contested beauty salon market.
Make a head start for your success already by using our Retentable loyalty program today.
